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Visit Mia Dahlmer at miadahlmer.com

28

Feb

15 things I learned at Social Media Week NYC

I only went to two events at the recent Social Media Week in New York, but yet, I learned so much! My favorite event was “The Future of Giving: Storytelling, Big Data, Crowdfunding, and Finding New Donors” hosted by iGiveMore.org. Although the event was about charity fundraising, the things that I learned there are universally applicable to communicating with your audience via social media and more.

  1. Build an online presence that will inspire and has a great user and donor experience.
  2. The giving experience is really important and must be pleasant, easy and quick.
  3. Understand your audience, who are they, where do they spend their time, etc.
  4. Social media changes fast, thus be adaptive and find the best possible ways to engage with your community — for example, many young people are over Facebook and prefer Instagram.
  5. People want to share things that are positive, inspire, educate, i.e. meaningful content.
  6. Tweet at people directly, to start a conversation.
  7. Allow people to share their stories on your social media sites.
  8. Mobile optimized websites are crucial for non-profit organizations, since half the people donating and checking out websites are on mobile.
  9. People to people email marketing + communication is still very important.
  10. It’s important to send messages that can be forwarded, most mass email opens are dismal, hence personalized emails to specific people who will share are important.
  11. Analyzing + understanding data is very important! Who is sharing, what, when, how + why.
  12. Storytelling is key in getting donations, see Indiegogo, etc where the videos are the crucial element to getting money.
  13. Also, carefully consider what the story of your organization is and how to best share that story.
  14. Make sure that the donations are traceable and that people can see how their money has been used and the good that it is doing.
  15. Always remember, the web is about person to person communication, connections and sharing not just for having an online brochure.

04

Feb

Arriving soon! An interactive journey with 4 creators through 4 of Europe’s the most creative + livable cities by Ten-Q Magazine at  1Qinspire.me.

Arriving soon! An interactive journey with 4 creators through 4 of Europe’s the most creative + livable cities by Ten-Q Magazine at 1Qinspire.me.

Always do what you are afraid to do.
Ralph Waldo Emerson
“I think everyone struggles with self-love” — Philip Seymour Hoffman RIP. Amazing talent, amazing legacy. Drugs take away so much. Get help today, if you need it.

Photo by Inez van Lamsweerde & Vinoodh Matadin

“I think everyone struggles with self-love” — Philip Seymour Hoffman RIP. Amazing talent, amazing legacy. Drugs take away so much. Get help today, if you need it.

Photo by Inez van Lamsweerde & Vinoodh Matadin

04

Oct

What a grand way to say au revoir — from body paint, to carousels, to escalators, to feather headgear — amazing. I absolutely love Marc Jacobs’ final ”black on black” defilé for Louis Vuitton in Paris, for Spring/Summer 2014.

01

Oct

Love this living + breathing, ever changing logo for University of the Arts Helsinki, Finland by Finnish design firm Bond. Click here to see full branding.

Love this living + breathing, ever changing logo for University of the Arts Helsinki, Finland by Finnish design firm Bond. Click here to see full branding.

If your daily life seems poor, do not blame it; blame yourself that you are not poet enough to call forth its riches; for the Creator, there is no poverty.
Rainer Maria Rilke 
Love Lagerfeld’s genius fashion mix of classic Chanel, art + street style. Check out Cara Delevingne’s amazing pop art eye make up at the Chanel Spring/Summer 2014 show at Paris Fashion Week.

Love Lagerfeld’s genius fashion mix of classic Chanel, art + street style. Check out Cara Delevingne’s amazing pop art eye make up at the Chanel Spring/Summer 2014 show at Paris Fashion Week.

28

Sep

The problems of the world cannot possibly be solved by skeptics or cynics, whose horizons are limited by the obvious realities. We need men who can dream of things that never were and ask, why not?
 John F. Kennedy

10

Sep

Chinese twinsie supermodels, Sui He + Liu Wen, during New York Fashion Week Spring/Summer 2014, captured by Tommy Ton.

Chinese twinsie supermodels, Sui He + Liu Wen, during New York Fashion Week Spring/Summer 2014, captured by Tommy Ton.