15 things I learned at Social Media Week NYC
I only went to two events at the recent Social Media Week in New York, but yet, I learned so much! My favorite event was “The Future of Giving: Storytelling, Big Data, Crowdfunding, and Finding New Donors” hosted by iGiveMore.org. Although the event was about charity fundraising, the things that I learned there are universally applicable to communicating with your audience via social media and more.
- Build an online presence that will inspire and has a great user and donor experience.
- The giving experience is really important and must be pleasant, easy and quick.
- Understand your audience, who are they, where do they spend their time, etc.
- Social media changes fast, thus be adaptive and find the best possible ways to engage with your community — for example, many young people are over Facebook and prefer Instagram.
- People want to share things that are positive, inspire, educate, i.e. meaningful content.
- Tweet at people directly, to start a conversation.
- Allow people to share their stories on your social media sites.
- Mobile optimized websites are crucial for non-profit organizations, since half the people donating and checking out websites are on mobile.
- People to people email marketing + communication is still very important.
- It’s important to send messages that can be forwarded, most mass email opens are dismal, hence personalized emails to specific people who will share are important.
- Analyzing + understanding data is very important! Who is sharing, what, when, how + why.
- Storytelling is key in getting donations, see Indiegogo, etc where the videos are the crucial element to getting money.
- Also, carefully consider what the story of your organization is and how to best share that story.
- Make sure that the donations are traceable and that people can see how their money has been used and the good that it is doing.
- Always remember, the web is about person to person communication, connections and sharing not just for having an online brochure.